BUDWEISER Promotional Products (page 25)

Budweiser collection Evo Stainless Grill.

The "King of Beers" also reigns supreme when it comes to merchandising. Budweiser's Promotional Products Group included an Evo wheeled cart model with the classic Budweiser logo engraved on the front in their exclusive offerings to Anheuser-Busch affiliated distributors.  The catalog notes: "With its new patented flattop surface, food can be grilled, sautéed, even stir fried over direct heat. Or use indirect heat to boil, braise or poach. Use the hood and this propane fueled cooking machine can even roast, smoke or steam". The popularity of Evo in the company grew from being a Busch family cooking favorite to seeing action at Anheuser-Busch owned resorts and during corporate functions (e.g. Super Bowls and Olympics). Etching the company name and logo on the prominent cross brace makes Evo a premium corporate incentive.